The Low Tide
We do the work before the work, uncovering insights and defining the brief.
For brands. For agencies. For impact and results.
WE ARE
The work is moving fast. The thinking isn’t.
The brand–agency dynamic is shifting
AI is reshaping workflows. Work is moving in-house. Budgets and timelines are tightening.
Discovery has been de-prioritized
This shift has led to shallow briefs, misalignment, rework, and lost strategic opportunities.
We bring back strategic depth
With passion, efficiency and expertise, we uncover what matters and define the path forward.
So your brand can have better results
Sharper briefs, stronger work, fewer detours, meaningful time and cost savings.
A Discovery process anchored in uncovering. Uncovery, perhaps?
We’re ready to start from where you are. Whether you’re a brand or an agency, we’re here to uncover insights, surface opportunities, and align teams around a clear vision.
We have a fast-paced approach, a collaborative (and fun) work-style, and decades of agency and brand experience to draw on. We synthesize all the inputs and most importantly, we deliver. Not only a great brief, but the foundational clarity you need to start a brand-aligned, creative and impactful project.
Introducing the roll-up-your-sleeves team that does the work
Laurel Sutton
“Laurel is the most brilliant strategist I know. She has an extraordinary ability to read between the lines, uncover insights, spot opportunities, and find the best path forward. She’s sharp, full of heart, and an absolute joy to work with.”
- Cami
Cami Uchoa
“I keep working with Cami because she brings a rare combination of intention, insight, and imagination. Her work is grounded in evidence and meticulous in craft, but always infused with vision and forward momentum. She builds solutions using her UX background and strategic acumen that bring clarity while championing alignment across teams.”
- Laurel
What to expect
A tailored Discovery approach that delivers high-impact work. Detail-focused with a view of the broader horizon. Objective, independent, and accountable.
Decades of experience across industries, brands and project types. We plug into your process to do the work, fully invested in the craft and the partnership.
Clear scopes, accurate estimates, dependable timelines. No surprises. We start on Day 1, manage our project plan and keep the work on track.
Ready to connect?
Let’s chat! Book some time via Calendly or send us a message.
We can share a fuller introduction and talk about your present or future needs.